Media & Entertainment
The Media and Entertainment (M&E) industry in India recorded revenues of US$ 16.3 billion in 2010 and is expected to be in excess of US$ 25 billion in the next four years, according to an Ernst & Young report ‘Spotlight on India's Entertainment Economy.' Growing digitisation, media consumption and improving demographics are the most important drivers responsible for the growth of this industry.

Factors such as economic liberalisation, near double-digit annual growth, fast-growing middle class and a huge volume of demand for leisure and entertainment, have enticed global media companies to scale up investments in India. The Indian media and entertainment industry now finds itself at a new turning point—digital media. A rise in mass broadband adoption is expected, led by the launch of 3G and 4G services. By 2015, 90 per cent of India's projected 187 million broadband subscribers will access the net through wireless devices.

"The M&E industry in India has been, and will continue to be, one of the biggest beneficiaries of India's favourable demographics," as per Farokh Balsara, Ernst & Young's media and entertainment leader for Europe, West Asia, India and Africa.

Some of the important findings in the report indicate that media and entertainment industry is a lucrative option for making investments. India's increasing per capita income, growing middle class and working population are generating huge domestic demand for leisure and entertainment. India has more than 600 television channels, 100 million pay-television households, 70,000 newspapers and produces more than 1,000 films annually.

India has diverse regional markets with different cultures, languages and content preferences. These markets provide global media and entertainment companies' ample amount of opportunities to deliver localised content. India's favourable regulations and reforms are creating investment opportunities for global media and entertainment companies.

"The growth strategies in most companies in the US and Western Europe are linked to India and other emerging markets," as per John Nendick, Global Media and Entertainment Leader at Ernst & Young. "However, to succeed in India, global media and entertainment companies need to navigate unique challenges in the areas of content localisation, distribution and pricing, regulations and piracy." he added.

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